The Telecom Challenge
For large carriers, network operators, MNOs, and MVNOs, getting timely answers from business analytics and not spending a fortune in the process is, to say the least, a problem. Traditional data warehousing, database management, and BI solutions are difficult and expensive to set up, and costly to maintain – and that assumes the goals are even achievable. Given the size of telecommunications data, there is a limit to what can be done with standard technologies. Even when possible, integrating and loading source data, defining database designs and queries, and manipulating hundreds of billions or trillions of records means that the time between questions and answers is often measured in months, rather than minutes.
1010data is different – in fact it’s unique. It's a web-based service where big data (trillions of records) can be loaded, combined, searched and analyzed using a simple interactive browser interface. With 1010data, there is no requirement to cleanse raw data, summarize, or restructure it, which only results in losing valuable detail. Additionally, users can integrate multiple third party datasets on the fly, without the need for integration software, skills, or steps. 1010data reduces IT overhead and delays by connecting analysts directly to the data and giving customers the tools they need to get answers.
Impact on the Bottom Line
For telecommunications companies, 1010data provides the ability to generate revenue or reduce costs utilizing data in many ways, including:
Churn/Attrition/Retention Monitoring and Loyalty Marketing
In a recent case, a European mobile network operator used 1010data to model the calling and texting behavior of each individual network subscriber. The mobile operator analyzed over a billion call records and produced 1.8 million subscriber models in just eight minutes. This allows the company to constantly refine and update their churn analysis, sending targeted promotions only to subscribers most likely to churn, and save millions in revenue in the process.
Network Graph Analysis
For those interested in identifying the influencers within a group of people, 1010data enables the easy creation of a network graph analysis for an entire telecom network. This allows both the operating company and externally interested parties, like advertisers, to identify the most influential people within a given group. They can also determine how best to craft and distribute a message to achieve maximum speed of distribution.
Value Added Services ARPU and Offering Acceptance Rates
These key metrics are easy to compute using 1010data, via either ad-hoc analysis or standardized reports.
Customer Segmentation, Behavior and Service Usage
With 1010data, a telecom operator can segment their customers either by characteristics they determine in advance, or via sophisticated clustering and segmentation functionality built directly into the platform.
Product and Feature Selection, Migration and Acceptance
1010data’s unique ability to analyze huge volumes of data makes it is easy to track and identify which products are purchased by which customer segments, even different cliques and groups of friends. A telecom operator can then create an optimal product selection and targeted promotion, even at the individual level.