Retailers to Benefit from Breakthrough Technology Alliance Between Cartwheel LLC and 1010data
Alliance will deliver enhanced shopper marketing program support at lower costs
MORRISTOWN, N.J., Jan. 17, 2008 -- Cartwheel LLC has finalized
an alliance agreement with 1010data that will deliver breakthrough shopper
data processing and storage capability for retailers interested in
generating increased sales from better utilization of their shopper data.
1010data offers a revolutionary, high-performance, user-friendly, web-
based service for analyzing and managing large volumes of data. The unique
technology will allow Cartwheel to more cost effectively provide shopper
based marketing decision support.
1010data has its roots in the financial sector. They currently provide
data processing support to, among others, the New York Stock Exchange,
Goldman Sachs, Merrill Lynch and JP Morgan Chase. More recently, 1010data
has moved into the retail sector providing services for Pathmark and Drug
Fair, and into the CPG sector providing services for Procter & Gamble.
"At Cartwheel, we have spent the last four years developing an in depth
understanding of how to look at, and use, retailer shopper data. Along the
way we realized the importance of having the right data processing
technology. We believe we have found it with 1010data. Their technology
allows us to work with large volumes of data easily and without significant
set up time or expense. This positions us to measurably improve the
business results that our retail clients can generate from their shopper
information," said Larry Aronson, President & CEO of Cartwheel LLC.
Drug Fair has benefited first hand from the relationship between
Cartwheel and 1010data. Drug Fair CEO Tim LaBeau said, "At Drug Fair, we
made a decision to launch a loyalty program in early 2007. We selected
Cartwheel and 1010data as our partners in that effort. Since making that
decision we have successfully launched the We Care program and have begun
to use our shopper data and the analysis provided by Cartwheel to influence
key marketing decisions."
About Cartwheel LLC
Cartwheel LLC was founded in 2003 and specializes in working with
retailers to deliver improved business performance through new or improved
shopper based marketing programs. More information is available at
http://www.cartwheelLLC.com.
About 1010data
1010data was founded in 2000 by pioneers of large-scale data systems on
Wall Street. Drawing on that experience, 1010data has developed a data
management platform that makes it easy to acquire, organize, manage, and
analyze large volumes of complex, interrelated data. More information is
available at http://www.1010data.com.