Advanced Analytics
Besides being super fast, our DBMS is capable of responding to a much broader range of inquiry than conventional DBMS. Analyses and reports that would normally require a significant amount of application programming can be done directly by the system. We have essentially expanded upon the capabilities of SQL and allow users to form queries that do more at once and make it easy to express things like time-series and omni-dimensional analysis, inexact joins and other important constructs that aren't easy to do with standard databases.
Aside from the obvious benefit of not having to do as much programming, the fact that the system natively supports more complicated analyses means that those analyses run faster. In fact the relative speed advantage that we have over the competition on simple textbook type queries is dramatically magnified for real-world queries.