Do You Even Lift Bro? Weighing Protein Powder Performance Online
The fitness industry is blowing up online. Fitness junkies are turning to their devices for everything from fitness routines to protein powders.... Read more
Surrounding the Black Friday and Cyber Monday hype, 1010data analyzed the online shopper’s journey (path to purchase and took a detailed look into the top 50 search terms used by consumers during CyberWeek. Boring right?... Read more
Intuitive Big Data Analytics with Version 10 of the 1010data Insights Platform
Since the inception of 1010data, we’ve strived to put more analytic power in the hands of users, and make it easier for every business person to make better decisions based on data. Indeed, the founders’ background as heavy users of analytics – and our experience with technologies that made our jobs easier – convinced us that the democratization of analysis was both possible and necessary.... Read more
Online Grocery Delivery is Kind of a Big Dill
Grocery delivery is not a new concept, but industry sales have grown 55% since 2014 and only continue to climb. Peapod and FreshDirect have been players in this space for decades, yet some new entrants like Amazon Fresh, and Instacart, have captured a large part of the market.... Read more
A View Into Bai’s Online Success and $1.7B Acquisition
Today it is being reported that Dr. Pepper Snapple is acquiring Bai Brands for $1.7B. This is yet another example of a CPG brand “diving in” online and using the digital channel to rapidly grow market share and drive sales. ... Read more
Online TV Category Report (October 2015 – September 2016)
November is here and most of us have one thing on our minds as the end of the month approaches: what kind of bargains am I going to get this Black Friday? Over the years my family has waited for this fateful day to make big-ticket item purchases, and a new TV always seems to be at the top of the list. ... Read more
Consider this conundrum: a well respected consumer goods manufacturer gets a call from a key retailer asking to return two years’ worth of inventory on a particular SKU. Two years. Why?... Read more
Market Insights Series: Amazon’s Advance – The War of the Wipes
Amazon owns most of the online market’s “shelf space,” and is leveraging this in an attempt to gain market share for its own branded products. In this four-part series, we dive into the three categories where Amazon products are booming. Here’s a look into the online baby wipes category from September 2015 – August 2016 and the role that Amazon’s baby wipes brand, Amazon Elements, plays within it.... Read more
Market Insights Series: Amazon’s Advance – The Siege of Speakers
Amazon owns most of the online market’s “shelf space,” and is leveraging this in an attempt to gain market share for its own branded products. In this four-part series, we dive into the three categories where Amazon products are booming. Here’s a look into the online speaker category from September 2015 – August 2016 and the role that Amazon’s line of Echo speakers plays within it.... Read more
Market Insights Series: Amazon’s Advance – The Battle of Batteries
Amazon owns most of the online market’s “shelf space,” and is leveraging this in an attempt to gain market share for its own branded products. In this four-part series, we dive into the three categories where Amazon products are booming. Our first is a look into the online battery category from September 2015 – August 2016 and the role that Amazon’s battery brand, AmazonBasics, plays within it.... Read more