Showing results for tag: Big data

Product Marketing Director

How Pharmacy Businesses Can Increase Reimbursements – Three Simple Steps

Like many other types of businesses, pharmacies face cost pressures that impact their bottom line, including rising medication costs as well as increasingly complex contracts with Pharmacy Benefits Managers (PBMs) and insurance providers. However, by gaining a better understanding of the data they already have, there is one key area where pharmacies can counteract lower profits due to rising costs: by increasing the reimbursements they get for medications they dispense to their pharmacy patients. How can pharmacies accomplish this?... Read more

Market Research Analyst

Will Amazon Prime Day 2.0 see another 300% spike in sales?

Last year, Amazon Inc. (AMZN) celebrated its 20th birthday by inviting its Prime customers to take advantage of exclusive online deals. This “Prime Day” resulted in the sale of 34 million items—or about 398 per second—and generated over $520 million in revenue—more than three times the company’s daily average. To put this in context: this spike in sales meant that the retailing giant captured 72% of all ecommerce sales that day.  Looking ahead to tomorrow’s event, it will be interesting to see if last year’s trends are mirrored—the top sales categories on Prime Day were hardly different from any other day for Amazon—or how they might evolve as competitors promote their own deals in order to capture more market share.... Read more

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