Showing results for tag: eCommerce

Market Research Analyst

What Amazon’s Press Release Didn’t Tell You About Prime Day

Amazon’s second annual Prime Day came back with a vengeance. Last year, customers complained about a lack of enticing deals and limited availability on hot products to such a degree that the hashtag #PrimeDayFail started trending. As a result, Amazon promised to not disappoint their beloved Prime customers this time.... Read more

Market Research Analyst

Will Amazon Prime Day 2.0 see another 300% spike in sales?

Last year, Amazon Inc. (AMZN) celebrated its 20th birthday by inviting its Prime customers to take advantage of exclusive online deals. This “Prime Day” resulted in the sale of 34 million items—or about 398 per second—and generated over $520 million in revenue—more than three times the company’s daily average. To put this in context: this spike in sales meant that the retailing giant captured 72% of all ecommerce sales that day.  Looking ahead to tomorrow’s event, it will be interesting to see if last year’s trends are mirrored—the top sales categories on Prime Day were hardly different from any other day for Amazon—or how they might evolve as competitors promote their own deals in order to capture more market share.... Read more

Vice President, Consumer Insights Products
Mall

CPG Killed it in E-Commerce in 2015

2015 was a massive growth year for most consumer packaged goods (CPG) categories online. According to estimates from 1010data, retail e-commerce sales grew by 30% over 2014. In store sales for most categories remained nearly flat (U.S. Census Dep’t)... Read more

Area Vice President, Consumer Insights

The 2015 eCommerce Award Winners

The 1010data Ecommerce Awards presented by TWICE recognizes excellence in online sales across the top retailers in the US. Each of these brands successfully evolved their sales and marketing strategies to live outside the physical confines of brick and mortar and succeeded in partnering with retailers to deliver exceptional online sales results.... Read more