Showing results for tag: eCommerce Insights

Market Research Analyst

Will Amazon Prime Day 2.0 see another 300% spike in sales?

Last year, Amazon Inc. (AMZN) celebrated its 20th birthday by inviting its Prime customers to take advantage of exclusive online deals. This “Prime Day” resulted in the sale of 34 million items—or about 398 per second—and generated over $520 million in revenue—more than three times the company’s daily average. To put this in context: this spike in sales meant that the retailing giant captured 72% of all ecommerce sales that day.  Looking ahead to tomorrow’s event, it will be interesting to see if last year’s trends are mirrored—the top sales categories on Prime Day were hardly different from any other day for Amazon—or how they might evolve as competitors promote their own deals in order to capture more market share.... Read more

Vice President, Consumer Insights Products

CPG Killed it in E-Commerce in 2015

2015 was a massive growth year for most consumer packaged goods (CPG) categories online. According to estimates from 1010data, retail e-commerce sales grew by 30% over 2014. In store sales for most categories remained nearly flat (U.S. Census Dep’t)... Read more

Area Vice President, Consumer Insights

Can You Hear Me Now? The Surprising Success of the Amazon Echo

In November 2014 Amazon launched a speaker / voice command device to Amazon Prime members. Coming on the heels of the Amazon Fire Phone, which was widely considered a flop, people didn’t know what to expect of the intriguing new... Read more

Area Vice President, Consumer Insights
This Year in Consumer electronics 2015 - 1

This Year in Consumer Electronics 2015

This past year was another banner year for digital commerce, with US online consumer goods sales growing 33% over the past 12 month period (01/14-11/14 to 01/15-11-15). Through November 1010data has tracked more than $80B spent at over 100 online retailers... Read more