The holiday season is officially in full swing!
1010data recently partnered with Usamp to examine national attitudes about holiday gift shopping. The results of the 2014 1010data Holiday Study indicated a broad range of shopper behavior for the 2014 holiday season.
As expected, shoppers most often begin shopping early in order to avoid crowds, long lines, and the last minute rush.
Nearly half (47%) of respondents indicated that they would spend approximately the same amount this year as last. Those who expected to spend more indicated that they were making more money while shoppers who planned to spend less noted increased costs in other areas of their lives (Rent/ Mortgage/ Food/ Healthcare, etc..)
For those shoppers who prefer shopping brick and mortar vs. online, convenience emerged as a major driver in shoppers’ decision to purchase in store. Over half of respondents (52%) cited an unwillingness to wait for shopping and avoid problems with shopping (41%) as leading reasons for shopping in a physical store.
Brick and mortar retailers who can provide a positive holiday experience will succeed in building shopper loyalty in the most competitive season of the year. Given that a third of shoppers expect to spend more this year, retailers have a great opportunity to augment their share of “holiday wallet.” For the full press release and results, click here.
Stay tuned for Part II of the 2014 1010data Holiday Study—results will be released in December!