Amazon owns most of the online market’s “shelf space,” and is leveraging this in an attempt to gain market share for its own branded products. In this four-part series, we dive into the three categories where Amazon products are booming. Our first is a look into the online battery category from September 2015 – August 2016 and the role that Amazon’s battery brand, AmazonBasics, plays within it.
Amazon dominates the estimated $113 million online battery market. Not only do 94% of online battery purchases happen on Amazon sites, but Amazon’s brand, AmazonBasics, accounts for almost one-third of online battery sales amongst the top 10 brands. In fact, AmazonBasics’ 48-Pack of AA Alkaline batteries is the most popular item in the category. AmazonBasics shows no signs of slowing down in this category with 93% year over year growth and a conversion rate that is 1.5 times greater than the category average.
Click on the graphic to see an expanded view