Online CPG Sales Surged 36% to Hit $10 Billion in 2016 Across Key Categories

Market Research Analyst

1010data looked back on 2016 to assess the state of the online consumer packaged goods market and determined that the industry grew 36% year over year to surpass $10 billion in online sales. Key findings from the report include:

  • Sales from subscription and pantry-box shopping models grew tremendously in 2016
  • Health Supplements is the biggest CPG industry online with $2.6B in sales
  • Pet Care grew 67% YOY and is one of the biggest CPG categories online
  • Brands that focus on “natural” products experienced the most growth


CPG’s strength online shows no signs of stopping, so it’s critical for brands and retailers to understand the online landscape. Click Here to Download the 1010data Market Insights 2016 Online CPG Industry Report to learn about:

  • Category Size & Growth
  • Brand Size & Growth
  • Retailer Growth
  • Conversion Rates by Device
  • Top Search Terms


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