Thanksgiving Spending Analysis Part 1: A Tale of Two Segments

It’s that time of year again—retailers are geared up to enter the busiest spending season of the year. Let 1010data Facts for Consumer Spending help you achieve a complete shopper view with a few key holiday insights. Looking at a panel of more than 5 million shoppers, we took a longitudinal and geographic look at consumer spending by day over the 2013 Thanksgiving holiday. In 2013, brick and mortar store share of department store spending peaked on Black Friday, then dropped dramatically on Cyber Monday, but mass/club spending remains primarily driven by brick and mortar the entire weekend. 


From Thanksgiving through Cyber Monday, spend at Amazon is less dependent on Cyber Monday as Amazon now runs promotions throughout November and consumers have adopted Amazon for a broader range of purchases.


Digging deeper, a Tale of Two Coasts emerged: While Black Friday is by far the biggest department store shopping day in both New York and Los Angeles, online has consistently higher share of spending in New York each day of the holiday weekend.

Mass/Club brick and mortar spending in New York peaks on Black Friday then tails off over the weekend as sales shift online.  In Los Angeles, Mass/Club spending is more consistent over the course of the weekend and remains primarily brick and mortar.


Interested in this year’s insights? Tune back in after Thanksgiving 2014 for 1010data Thanksgiving Spending Series Part 2.

Definitions for Analysis:

Department Stores: Bloomingdale’s, Bon-Ton, JC Penney, Kohl’s, Lord & Taylor, Macy’s, Nordstrom, Saks

Mass / Club: Costco, Sam’s Club,  Target, Walmart