Wal-Mart And Jet’s Chance To Pose A Threat To Amazon

On Monday, Wal-Mart announced that the company would acquire Jet.com for $3.3 billion. Wal-Mart believes the acquisition will broaden their customer base and add additional capabilities, while Jet CEO Marc Lore appears excited about the scale of Wal-Mart’s purchasing and distribution abilities. ... Read more

Beacons are thriving in sports arenas

Beacons — proximity-marketing devices that have become increasingly popular of late — are most successful in engaging attendees at sporting events in the US, according to Unacast's Proxbook Report. These small, inexpensive pieces of hardware, which communicate with smartphone apps via Bluetooth based on location, are helping sports teams enhance loyalty, gather data about attendees, and provide an entry point for fans to become more digitally engaged.... Read more

How pet owners are influencing online global pet food sales

As pets solidify their spots as family members in the minds of their owners, technology is becoming an increasingly important way for consumers to gain information and take care of their animals. Among the many pet care segments affected by this trend is pet food: Between the desire for more access to a wider variety of options (particularly in more developing markets) and the “convenience is king” mentality prevalent in today’s shopping patterns, online pet food purchasing is seeing increasing growth that is only expected to continue its upward trajectory. The global online pet food purchasing landscape Globally, an estimated 5.3% of total pet care sales happened online in 2015, according to a Fung Global Retail & Technology report, Global pet e-commerce: A dynamic channel in a growing market. ... Read more

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