In the News

Amazon said this week’s second-annual Prime Day promotion was its biggest day ever, led by the No. 1 item Fire TV Stick. While the first part of that claim was verified by 1010data — the data analysis firm observed a stunning 300 percent sales increase year over year — the Fire TV Stick story is more of a sticky wicket.... Read more

Prime Day was Amazon's (NASDAQ:AMZN) single biggest day ever. Sales soared 300 percent over last year and Amazon issued a statement last week detailing some highlights. But there was a good deal left unsaid, according to 1010data. Amazon products were the clear winner on Prime Day 2016. The retailer owns 12 of the top 20 items sold, or roughly 60 percent of all sales, an increase over last year.... Read more

Publishers have uncovered insightful tactics that work to entertain readers while subtly pushing goods or services without obvious force.... Read more

When it comes to foodservice competitors, the limited-service restaurant industry has generally been in a class of its own. While convenience stores and nontraditional outlets like retail stores increasingly offer fresh food on the go, the threat has so far been minimal to quick serves and fast casuals that specialize in serving fast, delicious food.... Read more

What should CMOs and marketing vice presidents expect when they get that long-awaited placement in the Wall Street Journal?... Read more

e hear on a daily basis that traditional media is dead. We see a regular occurrence of newspaper and magazine titles going to the wall and suffer an almost constant dumbing down of traditional media. While the internet has done amazing things for our ability to achieve outcomes, for media the only outcome seems to be a slow, chilling and painful death. ... Read more

We hear on a daily basis that traditional media is dead. We see a regular occurrence of newspaper and magazine titles going to the wall and suffer an almost constant dumbing down of traditional media. While the internet has done amazing things for our ability to achieve outcomes, for media the only outcome seems to be a slow, chilling and painful death.... Read more

Amazon.com is emerging as the nation’s top online fashion retailer, according to a new report by 1010data Consumer Purchase Panel, a New York-based analytics platform and data provider. Amazon fashion sales from January to April of this year were up 70 percent compared with the same period in 2014, while total units sold were up 89 percent, according to the 1010data report.... Read more

Several observers have taken note of Amazon’s success in the fashion space, not least of which is Cowen & Co., whose research for the past three years has consistently shown that Amazon is adding shoppers, while the number of Macy’s shoppers hasn’t changed. ... Read more

The online leviathan is emerging as the nation's top online fashion retailer, according to a new report by 1010data Consumer Purchase Panel, a New York-based analytics platform and data provider.... Read more

Magazine publisher Condé Nast has launched Spire, an ad targeting and optimisation solution powered by the data and insights platform of its sister company 1010data.... Read more

Condé Nast is opening a new group, Spire, which will match the pub’s 1 trillion unique monthly data points with purchase insights from 1010data, owned by an affiliate of Advance Publications, Condé Nast’s parent company. The data will be used to inform audience segments and develop custom content for specific audiences. ... Read more

Above the Trend Line: machine learning industry rumor central, is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz. ... Read more

It's called Spire and integrates behavioral data than before the publisher in New York with the purchase information of users compiled by the analytics platform. The goal is to identify and reach consumers taking advantage of the correlations between the use of their content and purchase history.

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