Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

As more consumers than ever before engage digitally with brands and physical stores reopen, marketing is playing a critical role in reassuring shoppers and bridging the online and offline experience. At the same time, marketers and advertisers are staring down the imminent elimination of key tools they have relied on such as the third-party cookie.

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1010data Partners with Strategix CFT to Enhance the Value of Retailer Data and Expand European Coverage

1010data, a provider of analytical intelligence and data sharing solutions to the retail, consumer goods and financial services markets, and Strategix CFT, a boutique consulting company that specializes in innovative retail technologies and comprehensive systems integration, announced today that they have entered into a strategic partnership to provide offerings that deliver enhanced customer insights.... Read more

Instacart's valuation more than doubles to $39B

According to a newly released report from 1010data, Instacart “drove significant adoption” of online grocery shopping and delivery last year, with the company consistently having a higher percentage of online grocery spending than other delivery services and e-grocers since 2019.... Read more

BI and Analytics Tech Guide: What Retailers Need to Keep up With Shopper Behavior in a Post-COVID World

“Part of the reason analytics has been underused in the supply chain was the consistency of demand,” explained Inna Kuznetsova, CEO of 1010data, a provider of analytical intelligence to the financial, retail and consumer markets, in an interview with Retail TouchPoints. “Relatively slow changes in demand allowed retailers to rely on the last six months, or the last 12 months, to predict demand. Today, with the high volatility in the space, making changes faster, being able to reroute products between distribution centers or compare the cost of extra shipments to the cost of missing products on the shelf has become vital.”... Read more

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