Data-Driven Category Management Provides A Glimpse Into The Future Of Analytics

For most consumers, shopping and buying experiences have been forever changed by Covid-19. A year ago, most shoppers would not have predicted that their grocery, drugstore, home goods and even alcohol purchases would unrelentingly migrate online. Options from shipping and same-day delivery to click-and-collect curbside pickup and buy online pick up in-store (BOPIS) were forced into virtual ubiquity by a do-or-die pandemic imperative. Safety, speed, and convenience accessing goods, whether in-store, curbside, or online, has become more important than ever, as has keeping up with ever-shifting consumer demand.... Read more

Omnichannel Capabilities and Data-Driven Experiences Can Win Shopper Loyalty Post-Pandemic

“A successful modern loyalty strategy has multiple dimensions,” said Frank Riva, VP of Marketing at 1010data in an interview with Retail TouchPoints. “However, the starting point needs to revolve around meeting your customers wherever they want to engage with you. This means having an omnichannel capability that allows you to address individual needs, from all in-store, all online, or somewhere in between, such as BOPIS.”... Read more

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