“Above the Trend Line” – Your Industry Rumor Central for 6/21/2016

Above the Trend Line: machine learning industry rumor central, is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz. ... Read more

Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content

Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data—it collects more than 1 trillion new data points every month, according to the company—with insights from 1010data (which was acquired in a $500 million deal last August by Advance/Newhouse, an affiliate of Condé Nast parent company Advance Publications).... Read more

What You Missed This Weekend

Condé Nast has announced the launch of Condé Nast Spire, a new data platform from the company, powered by 1010data’s insights and proprietary data sets. The product will combine Condé Nast’s first-party behavioral data with 1010data’s consumer purchase data.... Read more

Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Today Condé Nast revealed the launch of its new data offering, Condé Nast Spire, powered by 1010data’s insights platform and proprietary data sets. The new platform identifies, targets, and optimizes correlations between consumers’ content consumption and purchase behavior, utilizing the company’s first-party behavioral data in conjunction with 1010data’s consumer purchase data.... Read more

1 in 3 shoppers will never use beacons in stores

Location-based marketing and push notifications are starting to infiltrate mainstream retail as more merchants adopt beacon technology. These beacons are small, inexpensive pieces of hardware that often use Bluetooth to activate specific apps on users' smartphones that run in the background and then send push notifications to customers' locked screens as they shop in the store. Retailers use this technology because it helps them accurately target shoppers based on their interests and purchase history.... Read more

Laplets – Now a Bigger Thing Than Tablets

If you’re still using a tablet, then perhaps it’s time to move on to buying laplets.  According to a new study by 1010data, which is a Big Data company that looks into the spending habits of consumers to determine market shares, laplets are now making it big this year. The full report will be out in the following week.... Read more

The New News on Print Media Transformation

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degrees of success, digital media companies.... Read more

Report: How CPG manufacturers can better capitalize on beacons

Product discovery using beacons can take different routes that use varying amounts of data, from personalized product suggestions to more general ones based on the product a consumer is looking at in the store. Manufacturers can use beacons to point to other products within their portfolio, or they can form partnerships with other manufacturers.... Read more

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