Wal-Mart And Jet’s Chance To Pose A Threat To Amazon

On Monday, Wal-Mart announced that the company would acquire Jet.com for $3.3 billion. Wal-Mart believes the acquisition will broaden their customer base and add additional capabilities, while Jet CEO Marc Lore appears excited about the scale of Wal-Mart’s purchasing and distribution abilities. ... Read more

Beacons are thriving in sports arenas

Beacons — proximity-marketing devices that have become increasingly popular of late — are most successful in engaging attendees at sporting events in the US, according to Unacast's Proxbook Report. These small, inexpensive pieces of hardware, which communicate with smartphone apps via Bluetooth based on location, are helping sports teams enhance loyalty, gather data about attendees, and provide an entry point for fans to become more digitally engaged.... Read more


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