1010data Partners with Fractal to Deliver Enhanced Consumer Behavior and Market Trend Analytics

NEW YORK — May 18, 2021 — 1010data, a provider of analytical intelligence and data sharing solutions to the retail, consumer goods and financial services markets, and Fractal, a leading AI and analytics technology and consulting firm, announce a new strategic alliance to deliver powerful insights into consumer behavior and enhanced market trend analytics. The primary focus addresses the needs of Retail and Consumer Packaged Goods (CPG) companies to help customers leverage data that identifies current and future trends borne of deep domain expertise in strategy and digital transformation.

“The joint partnership with Fractal completes an important link in the insights value chain for our joint customers,” said Brian Bender, SVP of Partnerships at 1010data. “More and more companies need to understand the ‘why’ behind current purchasing trends including better synchronization between current purchasing trends and the external social forces driving that behavior. Fractal’s consulting expertise and its ConsumerHub social sentiment capabilities deliver another analytic dimension to inform companies of the ‘why’ market trends are happening. The insights help companies predict how they can proactively adjust planning and purchasing decisions to take advantage. We are very excited to see how the value of our partnership accelerates and enhances better decision-making for our joint customers.”

“We are delighted to partner with 1010data to enable #betterdecisions for our clients,” said Satish Raman, Chief Strategy Officer at Fractal. “As the world faces several pandemic related challenges, we believe that our partnership will improve the lives of consumers and businesses, by enabling more timely and better decisions from data. With insights from 1010data built into our AI solutions, products and services, we can help our clients better understand and meet consumer needs, in a rapidly evolving landscape.”

Powered by 1010data’s industry-leading market intelligence data combined with Fractal’s industry leading consulting insights and AI-based tools, prospective joint clients will have an immediate competitive advantage. This combination delivers a deeper understanding of the “what happened,” the “why,” and the “so what” of recent performance and the “what’s next” for trends impacting future sales and
promotions. Fractal plans to deploy 1010data’s Market Intelligence eCommerce data products as a foundational piece to their consulting engagements to enhance key insights into what is happening in the market. In addition, powered by Fractal’s ConsumerHub social sentiment analytics platform, the consumer story broadens into how brands are perceived, 1010data will integrate those insights to create joint solutions for category sizing, brand sizing, and shopper behavior.

About 1010data

For more than 20 years, 1010data has helped financial, retail and CPG companies monitor shifts in consumer demand and market conditions and rapidly respond with highly targeted strategies. The 1010data Insights Platform combines market intelligence, data management, granular enterprise analytics, and collaboration capabilities to empower better business outcomes. More than 900 of the world's foremost brands partner with 1010data to power smarter decisions. To learn more, visit www.1010data.com.

About Fractal

Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world's most admired Fortune 500® companies.

Fractal's products include Qure.ai to assist radiologists in making better diagnostic decisions, Cuddle.ai to assists CEOs, and senior executives make better tactical and strategic decisions, Theremin.ai to improve investment decisions, and Eugenie.ai to find anomalies in high-velocity data.

Fractal has more than 2,000 employees across 16 global locations, including the United States, UK, Ukraine, India, and Australia. Fractal has consistently been rated as India's best companies to work for, by The Great Place to Work® Institute, featured as a leader in the SpecializedInsights Service Providers Wave™ 2020, Computer Vision Consultancies Wave™ 2020 & Customer Analytics Service Providers Wave™ 2019 by Forrester Research, and recognized as an "Honorable Vendor" in 2021 Magic Quadrant™ for data & analytics by Gartner. For more information visit fractal.ai.

1010data Contact:

Frank Riva
E: Frank.Riva@1010data.com

1010data Media Contact:

Meir Kahtan, MKPR
E: mkahtan@rcn.com
P: +1 917.864.0800

Fractal Contact:

Ekta Gulyani
E: ekta.gulyani@fractal.ai