1010data Positioned in the Challengers Quadrant in Gartner’s Magic Quadrant

Company’s Cloud-Based Data Warehouse Provides Organizations A New Approach to Big Data Analytics

NEW YORK (February, 9, 2012) – 1010data, Inc., provider of the next generation data warehouse, today announced that it is gratified to be positioned by Gartner, Inc. in the “Challengers” quadrant of the 2012 Magic Quadrant for Data Warehouse Database Management Systems.* 1010data’s cloud-based data warehouse/business intelligence platform provides organizations with a faster, easier and scalable approach to world-class Big Data analytics. It reduces IT overhead, makes analysts more productive, and provides significant ROI across a number of business areas.

The 1010data Big Data Warehouse enables analysts and programmers to work directly with data in its raw and truest form while enjoying an advanced spreadsheet-like experience. Since the warehouse is cloud-based, it enables customers to store, share and monetize Big Data in a simple, self-explanatory fashion. With over 200 blue-chip customers in the retail, consumer packaged goods, finance, healthcare and telecom verticals, 1010data’s unique data warehouse demonstrates that there is a successful alternative approach to big data analytics.

“At 1010data our mission was to radically improve the data warehouse and provide companies with a faster, easier to use and more scalable option for big data analytics,” said Sandy Steier, CEO of 1010data. “Our solution allows direct, interactive access to raw source data, enabling users to perform complex analysis in minutes, drastically outperforming all alternatives. We believe it is fitting that we are in the ‘Challengers’ quadrant.”

1010data’s position in the Magic Quadrant was determined by Gartner's analysis of how vendors measure against criteria, including completeness of vision and ability to execute within the data warehouse industry.

*Gartner, Inc., Magic Quadrant for Data Warehouse Database Management Systems, Mark A. Beyer, et al, February 6, 2012.

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