Playbook features three-part approach to competing effectively for today’s online shoppers
PALM SPRINGS– February 28, 2017 – 1010data, Inc., the only integrated cloud platform that combines self-service data management and analytics at scale with ready-to-use data, announced today at the eTail West conference the release of “Winning in Ecommerce: A CPG Playbook to E-Category Management.”
The playbook consists of a three-part approach to tackling e-category management, including:
- Adapting the 4Ps to the evolving world of ecommerce
- Monitoring and measuring performance across the competitive set
- Optimizing the online mix for Amazon and beyond
“In order to compete effectively with emerging, disruptive players and win today’s shopper online, CPG brands need to have a progressive and nimble game plan for e-category management,” said Natalie Seidman, Senior Vice President of Data Insights at 1010data. “This playbook starts with how the 4Ps fit into ecommerce and provides comprehensive guidance on how to focus resources and measure success.”
Brands that dominate in-store sales are now competing with thousands of small competitors that have a head start in optimizing for the online channel, which requires a completely different approach from brick-and-mortar. In order to succeed, CPG companies need data to size the overall category online and measure shifts in market share.
“When it comes to putting strategies behind ecommerce, it’s critical to have tools that track brand and total market performance –for yourself and your competitors and key channel partners,” said Natalie Seidman with 1010data. Effective measurement provides ecommerce share of brand, path-to-purchase insights, basket metrics, product affinities, search term insights and conversion rates.
“1010data’s expertise lies squarely in this space. The ecommerce discipline at 1010data is designed to make it easy for consumer goods companies to get all of these metrics in one place in an analysis-ready format,” Seidman added. 1010data is the only provider of multi-source data sets, ensuring the methodology behind the insights is reliable and robust.
1010data is unveiling “Winning in Ecommerce: A CPG Playbook to E-Category Management” at eTail West, slated for February 28-March 2 in Palm Springs. On February 28 at 2:00 pm, ecommerce experts from 1010data will share e-category management tips for success in ecommerce.
To download the playbook, visit https://info.1010data.com/ecatman-playbook.html.
Gaining actionable insight requires the best analytical tools and access to all relevant data. 1010data is a complete solution that provides both. Ours is the only out-of-the-box, self-service, cross-enterprise insights platform. More than 850 of the world’s largest companies trust 1010data to manage, share and analyze over 34 trillion rows of data because of our proven ability to deliver results more quickly, easily and accurately than any other solution. Please visit www.1010data.com for more information.