1010data enables the independent, retailer-owned food co-op, which includes Foodtown, D’Agostino’s, Freshtown, LaBella and Brooklyn Harvest, to better merchandise and market products to its customers and collaborate with its vendors
NEW YORK, NY – February 10, 2014 – 1010data, Inc., a market leader in big data discovery and data sharing, today announced that Allegiance Retail Services / Foodtown, a retailer–owned, supermarket co-op, (which supports the Foodtown, D’Agostino’s, Freshtown, LaBella and Brooklyn Harvest banners), selected 1010data as its big data discovery and data sharing platform. Allegiance Retail Services / Foodtown will use 1010data to increase its analytical capabilities. With 1010data, individual store owners will be able to interactively analyze all of their store and sales data and optimize their marketing and business operations. Allegiance Retail Services / Foodtown will also begin sharing its data and analytics with vendors in order to achieve better collaboration between vendors and store owners on buying and marketing strategies.
“At Allegiance Retail Services, our goal has always been to provide independent supermarkets with the best retail services to help their businesses grow,” said John T. Derderian, Vice President of Sales, Marketing & Member Development, at Allegiance Retail Services / Foodtown. “With 1010data, independent supermarkets can get access to the analytical tools they need to understand their business at an unprecedented level of detail and sophistication. Additionally, using the 1010data Retail Vendor Portal allows us to provide our vendor-partners with access to the same marketing, sales and operations data that our co-op members use. In doing so, we are able to provide a platform that makes joint collaboration on merchandising easier than ever.”
Allegiance Retail Services / Foodtown, includes more than 80 supermarkets throughout New Jersey, New York and Pennsylvania. The food co-op helps its independent retailers offer affordable prices, products, and services to consumers through advertising, marketing, operational, and technical support. 1010data enables Allegiance Retail Services / Foodtown store owners to analyze operations, including sales, inventory and purchasing. The company will also use the 1010data Retail Vendor Portal to give suppliers access to transactional data, enabling them to make better product and planning decisions at the store level.
Prior to 1010data, to access point-of-sale data, Allegiance Retail Services / Foodtown stores used legacy systems that had static reporting and lacked ad-hoc analytical capabilities. To answer complex questions, managers needed to manually combine multiple sources of data, and DSD (direct store delivery) invoices, which was inefficient from a resource and time perspective. As a result, the company turned to 1010data for a new solution. With 1010data, Allegiance Retail Services / Foodtown found a platform that achieves its goals of increasing operational efficiency, cutting time and costs, predicting sales and customer patterns, and reducing overall expenses.
“The owner-operators at Allegiance Retail Services / Foodtown need access to the most detailed levels of data to make business decisions that are best for their specific stores in their specific communities, and 1010data is optimized to deliver this in a cost-effective manner,” said Sandy Steier, Co-founder and CEO of 1010data. “Independent stores are gaining access to what is usually only available to enterprises. In addition, using the 1010data Retail Vendor Portal, Allegiance Retail Services / Foodtown is giving independent stores opportunities to collaborate with consumer packaged goods companies that were once reserved for regional chains.”