In the face of increasing online competition, retailers can fall into the habit of over-promoting, and often lack the visibility, flexibility and granularity needed to understand promotional ROI.
With 1010data, retailers can get clear visibility into promotional performance through daily reporting, integration of external data sets, and granular basket analysis.
Utilize a multi-source data approach to anticipate shifting market trends and track competitor promotional performance with proprietary spending data.
Drive promotional strategy by utilizing third party information such as demographic, economic, weather, and housing data to understand external factors that may impact shopper behavior.
Run analysis on years of historical data to determine the best price for a promotion and to ensure that promotions are driving total profitability, not just unit sales.
Measure promotions midstream to determine whether category and store goals are being met through flexible analysis and reporting.
Gain full visibility of inventory through daily updated reporting to determine whether enough stock is available for a given promotional period.
Utilize proprietary analysis methodologies combining sales, inventory, economic, and other available shopper data to customize promotions by individual shopper.
Analyze promotions by customized time ranges and conduct drillable analyses at the SKU, store, and regional level.
Blend and integrate external customer and market data to ensure your promotions are considering all factors that can impact customer spending behavior.
Give your team the tools they need to plan and maximize promotional ROI with advanced analytical methodologies.