While promotions are retailers second largest expense behind cost of goods sold, a Boston Consulting Group study concluded that 20-50% of B2C promotions achieve absolutely nothing. This is based upon the fact that traditional retail promotional processes are arcane and fraught with issues. Join 1010data to discover how using your existing data in conjunction with…

In the latest episode of the Omni Talk Retail Spotlight Series, 1010data’s Chief Product Officer Jonah Ellin joined Chris Walton and Anne Mezzenga to discuss why dedicating data and AI resources to improve promotional effectiveness may be the smartest decision retailers and CPGs can make right now.