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2021 eCommerce Beauty Spotlight: As We Emerge From Behind the Mask

The COVID-19 pandemic fueled the eCommerce surge, inspiring consumers to embrace new shopping behaviors even in categories like beauty, previously known to be highly impenetrable to online sales growth. This Beauty spotlight highlights some of the greatest growth achieved online in the beauty category in 2020, with an understanding of top performing retailers, categories and brands across the industry.

Access data-rich insights, including:

  • The details behind the 51% growth achieved in year-over-year online beauty sales
  • Beauty category and sub-category growth within top performing retailers
  • Insight to the impact of Ulta’s 277% year-over-year growth in buy online pick up in-store (BOPIS) sales
  • Growth trends for clean and organic beauty brands like ArtNaturals, Raw Sugar, and Love Beauty and Planet