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2021 eCommerce Health & Wellness Spotlight

2020 witnessed a radical redefinition of “self-care” as consumers put a greater priority on health and wellbeing both to prevent contracting coronavirus and to reduce its harmful effects, should they contract it. This Health & Wellness Spotlight provides further insight to the online growth trends seen within our eCommerce data panel in over-the-counter (OTC) product sales in 2020. Access data-rich insights, including: Insight to the 75% year-over-year growth achieved in 2020 OTC online sales An understanding of growing categories and emerging brand performances Which retailers gained and lost share points year-over-year How top brands and manufacturers grew year-over-year Industry trends noted by popular consumer search terms