2021 eCommerce Health & Wellness Spotlight

2020 witnessed a radical redefinition of “self-care” as consumers put a greater priority on health and wellbeing both to prevent contracting coronavirus and to reduce its harmful effects, should they contract it. This Health & Wellness Spotlight provides further insight to the online growth trends seen within our eCommerce data panel in over-the-counter (OTC) product sales in 2020.

Access data-rich insights, including:

• Insight to the 75% year-over-year growth achieved in 2020 OTC online sales
• An understanding of growing categories and emerging brand performances
• Which retailers gained and lost share points year-over-year
• How top brands and manufacturers grew year-over-year
• Industry trends noted by popular consumer search terms